Trade FAQ

Straight answers for retailers, foodservice operators, public sector buyers and distributors looking for a wholesale bakery partner in the West Midlands.

Where do you deliver?

We deliver across central England and Wales. Our routes cover West Midlands, Staffordshire, Shropshire, Warwickshire, Worcestershire, Herefordshire, Derbyshire, Nottinghamshire, Leicestershire, Northamptonshire, Lincolnshire, Rutland, and North, Mid, South East and South West Wales.

When do deliveries arrive?

Every day, early in the morning, so your shelves and kitchen are stocked before you open. Afternoon bread deliveries are also available in Birmingham and the surrounding area.

Is there a minimum order?

There is no single fixed minimum. It depends on how far your delivery point is from our existing routes, and we confirm it when you send a trade enquiry.

How do I become a customer?

Send us a trade enquiry, we agree terms with you, and a signed supply agreement is required before deliveries start.

Can we collect from the bakery?

Yes, for large volumes with regular, repeat orders. Collection is from our bakery in Walsall, West Midlands.

Can you bake products with our own branding?

Yes, for suitable volumes and contract length. We can bake own-label products and products carrying your logo.

Are you certified?

Yes, we are SALSA certified (Safe and Local Supplier Approval). View our SALSA certificate.

Where can I find allergen information?

Allergen information is available on request. Ask us when you send a trade enquiry or contact our sales team.

Do you supply celebration cakes?

Yes, made to order for trade customers: birthday, children's 3D, christening and First Holy Communion cakes. Browse cake designs.

Have another question?

Tell us what you need and we will reply within one working day.

Send a trade enquiry